Key elements to consider when performing on-page SEO

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1. Content is King
You’ve probably heard it before and it’s for good reason. Although you are the expert in your area of business and all your products and services are valuable, you need to portray this knowledge within your blog articles in order to grow the online visibility of your website. The articles need to be valuable, engaging, and useful content for your website website visitors.
2. Keywords are the key, but a having a bunch of keys will fail
Keywords are the search terms using which the customers will search for their desired sites. So, having the keywords that have more search volume in our content will help to increase your site ranking for those specific keywords. But the use of the same keyword many times within the same page is called keyword stuffing which is against Google webmaster guidelines. So for example, if your target keyword is “SEO Gold Coast”, you could use it a few times during the article but avoid using it if it seems inorganic.

3. On-Page SEO works
In the process of on-page SEO refers to the optimisation of the site’s content and common characteristics such as optimising the site URL, title, headings, and the wordings used in the content. Before looking for other ways to attract visitors, site optimisation should be considered as the first step as it forms the base for all your SEO strategies going forward.
4. Trust is must in OFF-Page SEO
Unlike On-Page SEO, Off-Page techniques will be successful only if you concentrate on building your reputation and trust with fellow bloggers and site owners. The sole aim of self-promotion may reduce your reputation and so the reach.
5. Bounce rate should be monitored and reduced
The bounce rate is the number of visitors who are leaving your site soon after they see anyone page without spending any time on the site. Poor content quality, irrelevance, loading time may be the reasons for an increased bounce rate.
6. Quality of links is considered, not the quantity
Getting backlinks increases traffic. But if you focus on building too many spammy links then the fall in your organic search traffic is inevitable.